Open to opportunities

Hi, I'm Phi
Art Director &
Digital Designer

Hi, I'm Phi
Art Director &
Digital Designer

Hi, I'm Phi
Art Director &
Digital Designer

Hi, I'm Phi
Art Director &
Digital Designer

I think in design's golden ratio — campaigns, brands, interfaces & illustrations.

Worked with

Worked with

Selected
illustrations

Illustration 1
Illustration 2
Illustration 3
Illustration 4
Illustration 5
Illustration 6

What I do best

My tech stack

Figma

Framer

Webflow

Adobe Illustrator

Adoe After Effects

Adobe Photoshop

Adobe Indesign

Procreate

01

Art Direction

Creative vision from brief to final frame — clear, intentional and on brand.

02

Digital Design

Screens, layouts and digital experiences designed with precision and purpose.

03

Brand Identity

Visual systems built from the ground up — distinctive, cohesive and made to last.

04

UI/UX Design

Considered product thinking translated into interfaces that feel as good as they look.

05

Illustration

A distinct visual voice — characters and editorial work with a cinematic quality.

06

Motion & Storyboarding

Ideas translated into visual narratives for campaigns at the highest level.

01

Art Direction

Leading creative vision from concept to final delivery.

02

Digital Design

Designing interfaces and digital experiences built to the highest standard.

03

Brand Identity

Visual systems built from the ground up — distinctive, cohesive and made to last.

04

UI/UX Design

Considered product thinking translated into interfaces that feel as good as they look.

05

Illustration

A distinct visual voice — characters and editorial work with a cinematic quality.

06

Motion & Storyboarding

Translating ideas into visual narratives — storyboards and motion direction for global campaigns.

A little about Phi

Figen Demireva

Art Director & Digital Designer

My work history

Speedflow BG

Graphic Designer & Illustrator

2017-2021

LNC Productions

Senior Graphic Designer & Illustrator

2021-2024

LNC Productions

Art Director

2024 – Present

Show all

Art has always been my first language. From traditional painting and drawing to digital design and illustration — my work is rooted in a deep love for visual storytelling that started early and never stopped.

At the heart of my work is a deep fascination with the female form — not just how women look, but who they are. Showing strong female characters with personality and emotion expressed through style, colour and form. Studying fashion design gave me a language that goes beyond aesthetics: I don't just dress figures, I dress ideas. My influences span music, poetry, cinema and life itself — and everything finds its way into the work.

Working with clients and teams globally. I'm currently expanding into UI/UX design, bringing the same considered visual thinking I apply to art direction and illustration into digital product spaces. Growing every day is the only direction I know.

Open to senior design roles, creative direction and select illustration commissions.

Available for work

Got a project in mind?

Lets

design

build

create

incredible work together.

PHI DEMIREVA

© 2026 Phi Demireva

Lets

design

build

create

incredible work together.

PHI DEMIREVA

© 2026 Phi Demireva

Lets

design

build

create

incredible work together.

PHI DEMIREVA

© 2026 Phi Demireva