Meta - Business Partner Series
Meta's developer ecosystem is vast, complex and critical to how millions of businesses operate globally. When Meta needed to educate their Business Partners on API integration, marketing automation and app development — they needed more than documentation. They needed a visual language that could make technical complexity feel clear, engaging and distinctly Meta.
Working directly with Meta's team through LNC Productions, I took ownership of the full visual world across a 5-part animated educational series — from initial sketches through to final illustrated frames, all built within Meta's precise brand guidelines.
Client
Meta - Business Partner Series
Brief
Develop the complete art direction, illustration and visual design for a 5-part animated educational series for Meta's Business Partner platform — covering API integration, marketing automation, ownership structures, efficient integrations and app development. Each video required a distinct visual narrative while maintaining cohesion across the full series.
My Role
Art Direction, Illustration & Digital Design
Led the complete visual development of the series — including sketching, composition design, custom chart and graph creation, layout design and illustration — all executed within Meta's strict brand guidelines. Received and incorporated feedback directly from Meta's creative team throughout production.
The Challenge
Meta's brand guidelines are precise and uncompromising — specific colours, icons, typography and visual language that had to be respected across every frame of every video.
The creative challenge was working within those constraints while still bringing enough visual energy and personality to make complex technical content genuinely engaging. Developer education is notoriously dry — the illustrations had to carry the narrative weight that the subject matter alone couldn't.
The Process
Each video began with a deep read of the script — understanding not just what needed to be shown, but what needed to be felt. Technical concepts like API ownership structures, permission hierarchies and integration efficiency were translated into visual metaphors that made abstract ideas tangible.
Custom charts, graphs and compositional layouts were developed from scratch for each module — designed to communicate data clearly while remaining visually cohesive with the illustration style. Every element was sketched, refined and approved in direct collaboration with Meta's team.
The Approach
A fully illustrated visual language was developed and maintained across all five videos — warm enough to feel human, structured enough to reflect Meta's brand precision. The style had to work simultaneously as educational content and branded communication — every frame needed to be both informative and distinctly Meta.
Social media cuts were developed alongside the main videos — adapted versions optimised for platform formats, ensuring the series reached Meta's partner audience across every relevant touchpoint.
Deliverables
Complete art direction and illustration for 5 animated educational videos
Custom charts, graphs, compositions and layouts for each module
Full illustration sets for each video — showable assets available
Social media cut adaptations for each video
All assets developed within Meta's official brand guidelines
Meta MBP Intro
Meta MBP Ownership
Meta MBP Integrations
Meta MBP Hub 4
Meta MBP App Development
Due to the sensitive nature of this project and NDA agreements, not all assets can be shared publicly.
