Mozilla Firefox — Video Campaign Series
Mozilla Firefox is one of the internet's most trusted browsers — built on privacy, community and the belief that the web should be open and safe for everyone.
This project called for a series of animated videos that could educate and inspire simultaneously — making the complex world of online privacy feel human, warm and worth caring about.
Working on these videos was genuinely exciting — from early sketches through to final illustrations, exploring layouts and compositions to find the visual language that could express these important ideas with the creative depth they deserved. The kind of project that reminds you why you do this work.
Client
Mozilla Firefox
Scope of Work
Goal
Create a promotional video campaign for Mozilla Firefox, a leading web browser focused on privacy and data protection. The aim of this project was to focus on safe browsing and identity protection as key value propositions, while highlighting the community-driven approach of the Firefox product.
Challenge
Our challenge for this project was to create a series of unique animated videos that would balance educating the audience on what “safe browsing” is while promoting the Mozilla Firefox browser. Since the videos were both educational and promotional, we took great care to craft a tone that would be both compassionate and confident, providing the viewer with a sense that Mozilla cares for them and knows how to protect them.
The Approach
To achieve the soft and compassionate tone we were seeking, we began with the visual style. We worked closely with the client to adhere to their branding guidelines and created a completely custom and unique style of illustration for the campaign. We utilized muted pastel colors and simple illustrations that had a hand-drawn quality to them. This gave the videos a very warm and human feeling. To push this warmth further, we kept the animation very simple and straightforward to give the final product a look that is high quality, but also relaxing.
For the campaign, we were given a list of topics to cover, with free rein to be creative with each topic’s execution. We decided to give each video its own distinct ‘personality’ by coming up with a visual metaphor to embody the topics at hand. We created a series of short stories that would metaphorically represent different aspects of how the Mozilla Firefox browser keeps users safe online.
Choose a Better World Video:
To represent user input in the Mozilla community, we centered this video around a collaborative graffiti mural. We depicted artists gathered around a shared canvas to share their creativity
Building Better Internet Together Video:
For this video, we depicted Mozilla Firefox users as custodians of a garden, pitching in together to keep the space clean and growing.
Share Your Joy Video:
To show the infinite ways users make use of Mozilla Firefox to meet their unique needs, we depicted Firefox users as roommates in a shared apartment. Each roommate goes to their own room to find their own personalized space which they thrive in before sharing it with their friends.
Comitted to Provacy Video:
To depict the way Firefox protects users from the darker sides of internet data collection, we depicted a young woman being shielded from a rainstorm. While other nearby people flee the storm, the main character remains cool and collected, as she is protected
