LNC Productions — Brand Identity & Design System
LNC Productions is a global creative production studio working across branding, digital content, and client campaigns for international brands. As the studio scaled, its visual identity needed to evolve into a more cohesive and flexible system capable of supporting high-volume output across multiple teams and formats.
I led a full brand refresh focused on unifying the identity, improving scalability, and building a structured design system that could be applied consistently across digital, presentation, and social platforms.
Client
LNC Productions — Brand Identity & Design System
Scope of Work
The Challenge
The existing identity lacked consistency across touchpoints and was not designed for multi-channel production. As a result, brand expression varied significantly between presentations, social media, internal documents, and web assets.
The challenge was to evolve the identity into a unified system that could:
Scale across multiple teams and countries
Maintain consistency under high production volume
Support both client-facing and internal communication
Remain flexible for different content types and formats
Before my redesign:
The Approach
Rather than treating this as a surface-level visual refresh, I approached the project as a fully integrated brand system, designed to function across identity, content, and communication environments.
The system was built across six core pillars:
1/ Identity Foundation
Refinement of the logo to improve clarity, scalability, and digital performance while preserving brand recognition.
2/ Typography System
A structured typographic hierarchy designed to ensure consistency across editorial, digital, and presentation formats.
3/ Colour, Shape & Pattern System
A defined visual language built around a cohesive colour palette, geometric shape logic, and repeatable pattern structures. These elements were designed to provide consistency while allowing flexibility across different brand applications.
4/ Illustration & Visual World
A unified illustration system covering both spot illustrations and character design, supported by environmental and scenery elements. This created a flexible visual world that could adapt across storytelling, marketing, and digital content.
5/ Brand Applications & Collateral System
A comprehensive suite of production-ready assets including:
Stationery and brand collateral
Google Slides presentation systems
Proposal and pitch deck templates
Email signatures
Social media templates and campaign formats
All assets were designed to ensure consistency across high-volume production workflows.
6. Digital & Web Experience
Extension of the brand into a fully responsive digital experience, ensuring consistency across web and UI touchpoints.
This included:
Wireframing and user flow development
Low- and high-fidelity UI design
Responsive design across devices
Target audience research to inform structure and content hierarchy
Close collaboration with developers to ensure accurate implementation and design integrity
The result is a cohesive digital experience that aligns with the brand system while supporting usability, performance, and scalability.
